SAfm tackles Health of the Nation with Sporting Chance

SAfm tackles Health of the Nation with Sporting Chance

SAfm, the SABC’s news and information radio station, has officially come on board as a media partner to support the Johannesburg leg of the fifth annual Kellogg’s® Health of the Nation 50-Hour Sports Challenge 2010.

More than 3000 children from disadvantaged communities throughout Gauteng will take part in the event, which takes place at the Southern Suburbs Recreation Centre in Rosettenville from Friday 15 until Sunday 17 October.

The participants, who range from 9 to 13 years of age, will keep a ball in motion for an uninterrupted 50 hours to highlight the importance of physical activity in children’s lives.

The Kellogg’s® Health of the Nation 50-Hour Sports Challenge, in association with Sporting Chance, Virgin Active, Kia Charity and Care and Supersport Let’s Play, is the largest sport event of its kind in the country. Children participate in 15 different indoor and outdoor sport disciplines over the course of the three days.

Brad Bing of Sporting Chance, the youth sports development agency that conceived and co-ordinates the event, says that studies have shown that obesity among children in developed countries is increasing at an alarming rate, but the problem isn’t only confined to these countries.

“South Africa’s youth is falling into the same category through poor nutrition, lack of physical exercise and of course limited education. But kids in our country, and especially in the disadvantaged communities, face even greater challenges due to high crime, gang culture, lack of role models and limited opportunities,” says Bing. “Sport is one way, arguably one of the best ways, to tackle these social problems.

“Sporting Chance continues to contribute towards helping create a stable future for our youth,” says SAfm’s Marketing Manager Siphelele Sixaso.  “We have applauded this initiative since its inception five years ago and are now pleased to be on board in an official capacity as a radio partner. We are committed to supporting this initiative on air to ensure that our listeners are made aware of this worthwhile project.”

Schools or individuals wishing to participate in the Kellogg’s® Health of the Nation 50-hour Sports Challenge can contact Natalie at Sporting Chance on 021 683 7299 or log onto www.sportingchance.co.za