Kids keep the ball rolling in 50 hour Kellogg’s Challenge

South African cricket opening bat Herschelle Gibbs and premier league Vasco da Gama soccer stars Roberto Santo and Joseph Kamwendo, together with chart-topper singer Auriol Hayes, joined 3000 school children as they kept a ball in motion for an uninterrupted 50 hours, during the fifth annual Kellogg’s® Health of the Nation 50-Hour Sports Challenge this weekend.

The aim of the event, which took place at the Western Province Cricket Club Sports Centre from 2pm Friday 17 until 4pm Sunday 19 September, was to highlight the importance of physical activity in children’s lives. The participants, who hailed from 32 schools throughout the Peninsula, played 15 different indoor and outdoor sports over the course of the weekend including soccer, cricket, hockey, table tennis, badminton, netball, basketball, squash and touch rugby.

Healthy living road show gives youth a Sporting Chance

Rising levels of child obesity and physical inactivity as a result of modern lifestyles are currently high on the global education agenda. In a bid to tackle this situation a road show under the auspices of Sporting Chance, in association with Kellogg’s®, Virgin Active, Kia Charity and Care and the Western Cape Department of Health Promotions, will visit schools throughout the Western Cape from Monday 6 until Thursday 16 September.

According to Brad Bing of Sporting Chance, the youth sports development agency that conceived and co-ordinates the events, the aim of the road show is to highlight the importance of physical activity in children’s lives. “Sporting Chance will also visit various communities throughout the Western Cape, including Gugulethu, Nyanga, Khayelitsha, Masiphumelele, Langa and Manenberg to address social concerns such as nutrition, how to lead an active life; prevent obesity and principles of personal hygiene,” says Bing.

Health of the Nation scores with Kelloggs

The Kellogg Company of South Africa has announced that it will continue its sponsorship of the annual Health of the Nation 50-Hour Sports Challenge for the (second) consecutive year. More than 6000 children will keep a ball in motion for 50 uninterrupted, hours to highlight the importance of physical activity in children’s lives.