School sport and healthy living were the main agenda as the 7th Kellogg’s Health of the Nation 50-Hour Sports Challenge was declared open by the deputy minister of Sport and Recreation, Mr Gert Oosthuizen, at the Southern Suburbs Recreation Centre in Rosettenville on Friday.  Speaking to learners from Troyeville, Denver, Yeoville and the surrounding communities (the City of Joburg’s Region F), the deputy minister commended their involvement in the project and encouraged them in their pursuit of a healthy sporting lifestyle.

To drive this message home, Adventure Couple Gugu Zulu and Letshego Moshoeu, were on hand to interact with the learners.  The pair is well-known on the fitness scene; therefore their connection with the learners was bound to be more than just a PR exercise.  Instead, the two Kellogg’s Health of the Nation 50-Hour Sports Challenge ambassadors were there as positive role models and testament to the reality that is healthy living.  The hockey, the table tennis, the football, the rugby, all the sport at the Kellogg’s Health of the Nation 50-Hour Sports Challenge – should they keep it up – will not count for naught when their health is assessed.

A launch would be incomplete without music, and these sporting fanatics were treated to a live performance, guitar and all, by Lilly Million. With Noluthando Meje also in attendance, there was much for the children to be delighted with. Meje and Million were among the many that flocked to the Nomadik Tent offering shelter on a sweltering Johannesburg day and canapés from Kauai no doubt made the day that much more bearable.

But when all is said and done, the message remains one about healthy living.  When the deputy minister has gone, when the Adventure Couple is off on their Cape Epic, when the artists are off promoting their latest work, and when the equipment has been packed away and is heading back to its home…what then? When the gloss “has left the building” – we would like to see a nation of healthy children.

Thanks to the Deputy Minister of Sport and Recreation, Mr Gert Oosthuizen, Kellogg’s Health of the Nation ambassadors Gugu Zulu and Letshego Moshoeu, musicians Lilly Million and Noluthando Meje, Nomadik Tents and Kauai SA for their involvement on the first day.

Thanks too to Kellogg’s, Kia Motors, Virgin Active, City of Joburg, SA fm, Good Hope fm, and Supersport Let’s Play for their continued support as we take the message of healthy living to nation’s children.