The fourth annual Kellogg’s® Health of the Nation 50-hour sports challenge kicked  off on Friday the 18th September at the Western Province Cricket Club in Cape Town. The weekend’s event brought together a total of 3 000 school children to participate in a variety of sports for 50 hours non-stop, aiming to make things fun by “keeping the ball alive”.


The Kelloggs Health of the Nation initiative aims to educate children about the importance of keeping physically active, eating healthy, drinking clean water as well as the benefit of good personal hygiene practices.  At the event, children were also treated to a hilarious educative industrial theatre piece before healthy lunch. They were also given t-shirts & drawstring-bags to commemorate their participation in this great event.


Promoting our key healthy living messages and delivering words of encouragement- sporting legend, Paul Adams as well as celebrity Good Hope FM DJ, Suga and MEC for Education, Western Cape were in attendance with Mr. Donald Grant, officially opening the challenge at 14h00 on Friday afternoon. Showing off their ball skills, Mr. Grant and Paul Adams rolled-up their sleeves and played interactive games with the participants too!


All the sponsors, including Kellogg’s® and associate sponsors Virgin Active and the Kia Charity and Care program were all present to support the kids throughout the weekend, while media partners SuperSport Let’s Play & Good Hope FM added to the buzzing atmosphere as  live broadcasts and interviews were transmitted.


The event ended at 16h00 on Sunday 20th September, with the Sporting Chance team inspired and rearing to roll-out the Johannesburg leg of the campaign. The Johannesburg event takes place at the Southern Suburbs Sports Complex, Rosettenville from Friday 9 October to Sunday 11 October 2009. Members of the public are welcome to come along and support the children during the 50 hours. Contact Natalie at Sporting Chance on 021 683 7299/082 722 9653 or visit for more information.

Mec for Education Mr Donald Grant  bonce-ball-_1956-smallPaul Adams coaching