After a successful launch in Alexandra last Friday, the KIA Street Soccer project was officially launched in Cape Town, Durban and Pretoria on 16 April 2010. The tournament will be played over a six week period which will include round-robin fixtures as well as the finals.
The project has targeted over 4 000 children from impoverished areas around the country under the age of 13 years. The first phaseof the project has been complete andfocused on an accompanying health education programme aimed at the nutrition, hygiene and personal active lifestyles of the children.
The second phase is the KIA Street Soccer league which will take
place in communities around Cape Town, Durban, Pretoria and Johannesburg for over two months leading up to the start of the 2010 FIFA World Cup™. Respective PSL clubs in the four areas, namely Ajax Cape Town, Orlando Pirates, AmaZulu Football Club and SuperSport United have joined in the programme to impart their technical expertise for the coaches and to nurture any promising talent.
The KIA Street So
ccer league and the accompanying Health education sessions will act as the qualifying factors for phase three of the programme whereby KIA will be distribute up to four thousand 2010 FIFA World Cup™ match tickets, to the KIA Street Soccer participants.