It’s been an incredibly busy and action packed period from the start of the KIA Street Soccer programme leading up to the National finals which took place over the weekend and MILLE has at all times ensured it’s role as technical sponsor of the programme, was fulfilled and performed passionately.
The young participants of the KIA Street Soccer programme have over the past six months come to familiarize themselves with the MILLE personnel and the brand as a whole. In understanding the importance of equipment and appearances in sport and the impact it has on team spirit, MILLE have contributed a substantial amount of clothing and kit items, and all the players and coaches will forever be grateful for this sponsorship.
The kit MILLE have provided this year has added tremendous value to the programme, right from the onset the clothing has been so well received by all involved. All the KSS coaches and players received Mille shirts, caps and cell phone pouches during the duration of the league, while the MILLE Champion packs awarded to the provincial winners were something really special. All the provincial champions arrived in Johannesburg on Friday, proudly dressed in their MILLE sponsored tracksuits and carrying their MILLE backpacks filled with MILLE goodies. The players proudly showcased and wore their MILLE gear as much as possible over the weekend and it truly gave them a sense of belonging and pride.
The introduction of the ‘MILLE Freestylers’ at the Launch, Provincial and National Finals ensured that a fresh, fun and innovative atmosphere was created at each event. Coaches and players across all provinces and regions were left spellbound by the MILLE Freestylers abilities and their performances were met with high-spirits and much acclaim.
The gigantic MILLE helium ball which could be seen from kilometers away also added a fantastic visual element to the events and attracted crowds of the soccer mad locals to the venues to catch the KSS action.
It’s been wonderful meeting and working with the MILLE team as they have been very pro-active right from the get go, and we have thoroughly enjoyed building the relationship with their Marketing Director Justine Cullinan, Brand Manager Kate McLennan and PR Coordinator Daniela Panzeri. Kate spear headed the MILLE activities and we are grateful for their time and energy in making so many special elements of the KSS 2013 possible. Their attendance at the KIA Street Soccer National Finals was immense with all the MILLE activations and a MILLE pop up shop, to showcase the awesome MILLE gear.
Not forgetting all the prizes they sponsored over the duration of the programme including soccer balls and caps to the provincial winners and runners up, Champion packs as mentioned above, shoes to some of the winning coaches, medals at the National finals and to top it all off, they sponsored the players of the day and top scorer at the National finals with a brand new pair of MILLE shoes.
Throughout the Kia Street Soccer initiative, MILLE have stood by their slogan ‘Stay with the play’. Not only have they taken a hands on approach, but their keen interest and participation has left an impregnable mark on everyone involved. MILLE’s involvement in the KIA Street Soccer initiative has been second-to-none, and we could not have asked for a more enthusiastic and willing brand to work side-by-side with!
