Sporting Chance with the support of 2010 FIFA World Cup™ partner KIA Motors as the title sponsor, will be involved in the Street Soccer project that will make a difference to thousands of South African children’s lives as they begin to “live the dream of 2010”!
Through the Kia Charity and Care program thousands of disadvantaged children around South Africa will be given the opportunity to participate in the Kia Street Soccer league as well as accompanying health and education programmes. Marketing Manager Vinola Pillay says, “Together with Sporting Chance we hope to achieve several things, firstly, we want to emphasise to children the value of sport and physical activity in building a bright future. Furthermore, we want to use sport and the FIFA World Cup™ as a vehicle for building self-esteem and educating children about the importance of health and nutrition. More importantly through these programmes we also want to provide opportunities for sporting achievement and personal development for as many children as possible”.